Market Communication - Integrated Marketing Communication Plan Essay

Market parley - Integrated Marketing Communication Plan - Essay ExampleThe trade confabulation includes communication activities same selling, advertising, promotion of reapings, direct marketing, publicity, sponsorship, exhibition, packaging, merchandising, e-marketing, and similar other measures that can influence the selling of the growth or the advantage to the ultimate consumers as well as retain the customers (Smith & Taylor, 4). In this regard, a communication process involves certain(a) steps in order to prepare the plan communicating the product or service. The current domain considers the product, fruit drink, and tries to focus on the preparation of an integrated marketing communications plan using the variant steps of the process. The IMC (Integrated Marketing Communication) Planning Process and Its Application on the Product, Fruit Drink The integrated marketing communication plan consists of six steps that would be discussed considering the product, fruit drin k and its marketing. These steps are indwelling as they stool a connection between the buyer and the seller stressing on a dogged term relationship between them. Step 1 Identification of Target Customers It can be dumb that every product might not be required by every individual. This implies that every product has a particular segment of customers. ... Trying to reach out to each and every customer would create wastage in terms of expenditure as well as time on the part of the system of rules. and then considering the fruit drink product, it can be understood that although the product would be healthy and needful for consumers of disparate ages, yet the younger generation might prefer it more particularly as an intake during their breakfast. Depending on such an understanding and thereby conducting a research, the target customers need to be analyzed. This is the first step that an organization coming up with fruit drink product need to accomplish, primarily focusing on what the product has in extra to provide to its customers and who would need the product. Step 2 SWOT Analysis SWOT abstract referring to the analysis of the strengths, weaknesses, opportunities and threats of a company is essential for an understanding of the status of the company with respect to other competitors in the industry. The determination of the strengths and weaknesses provide with the companys internal analysis while the opportunities and the threats represent the external federal agency for the company (Duncan, 166). Considering the fruit drink product, this step can be associated in the integrated marketing communication plan, since when a new company would try to launch the product, the company would require settleing almost its deliver strengths and weaknesses such that it becomes capable of competing against the existing competitors. Also, in order to understand the external threats and opportunities, the company needs to learn about the other players that are exi stent in the same industry as well about the possibilities of the threats that might arise from new entrants. Thus this forms the second step of the marketing